CNN's Self Promotion

I don't watch a lot of TV, but as far as news stations go, I am partial to CNN. I have to say, though, that it is getting aggravating hearing "the best political team on television" every other sentence. Aren't the people watching CNN most likely to already have a favorable view of the station? Do they need to constantly tell people that they think they're the best? After awhile it sounds like the insecure person who brags a lot to make themselves feel better. Just shut up and tell me the news without all of the self-fellating, CNN.